LookSmart Ltd., San Francisco www.looksmart.com Pay-per-click directory. Has own search site (main results from own editors, secondary results from Inktomi). Powers others such as AltaVista, AskJeeves, iWon, Inktomi, InfoSpace Network, MSN.
PAID INCLUSION Small Business Listings – Setup fee: $49 per site. CPC: Flat 15 cents. Minimum spend: $15/mo. Minimum account deposit: $45. Limit one listing per URL.
Large Business Listings – Setup fee: negotiated. CPC: category pricing/rate card. Minimum spend: $2,500/mo. (for full service from account rep; $2,500 for both paid inclusion and paid placement). No limit on number of listings.
PAID PLACEMENT Sponsored Listings – Market-priced, flat model. Minimum spend: $2,500/mo. (for full service from account rep; $2,500 for both paid inclusion and paid placement).
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