Direct Media Sets Guidelines for Keeping Finances in Order

Direct Media Inc. has developed guidelines for list companies to ensure that finances are managed in an honest and reliable fashion.

The guidelines are to be distributed to Direct Media clients.

Called the Pledge of Financial Integrity, the guidelines, when employed, are expected to help protect millions of dollars in list owner revenue, particularly during a period when list companies are struggling to emerge from one of the worst business periods ever, the firm said.