Chief Marketer Staff

• AT&T GOES LOCAL

  AT&T Corp., New York City, pitches AT&T Local Service with guerilla tactics including local-artist “graffiti,” branded shopping bags and coffee sleeves,

• SERTA HELPS UNEMPLOYED SHEEP

  Serta Mattresses has a new twist to its popular Counting Sheep ad campaign. The spots from 2000 that showed that Serta mattresses were so comfortable

• FRANKEL NAMES THOMAS CEO

  Frankel, Chicago, last week promoted Dick Thomas to president-ceo of the $90 million agency. As exec vp, Thomas oversaw new-business development as well

• 7UP OFFERS CHANCE TO BE “OO7UP”

  Starting next month with the Nov. 22 release of the James Bond film “Die Another Day,” Plano, TX-based 7UP will launch an on-pack, instant-win promotion

• WORKMEN TAKE TO CATWALK FOR TIMBERLAND

  Timberland Co., Stratham, NH, hosts an unusual fashion show today in construction-torn Soldier Field in Chicago. The Working Man’s Fashion Show features

• DIRECT Listline

  NationsBest Do-it-Yourself Female Decorators These are 7.8 million women who like to shop with decorating in mind. They have household incomes of $50,000+.

• Terra Lycos Buys GetRelevant

  Terra Lycos, an Internet network, has acquired online direct marketing services firm, GetRelevant.

• Yankee Candle Debuts Design Your Own Candle

  The Yankee Candle Co. Inc., is offering a service to customize and purchase candles at its Web site. The service, called “Make A Memory,” uses a rich

• Short Cuts

  Scholastic has appointed Mauricio Sabene as vice president, Spanish Publishing. He will be responsible for Scholastic operations in Latin America, including

• Mail Stream: A Report on Incoming Direct Mail

  U.S. Navy A recent No. 10 package from the U.S. Navy Recruiting Command featured a novel enticement for recipients to request more information on naval