Chief Marketer Staff

• Saab Taps Brann as DM Agency

  Saab Cars USA has tapped the Baltimore office of Brann Worldwide as its direct marketing agency of record. The account is estimated to be about $15 million,

• DIRECT Listline

  Tax Planning & Research As of the August update, there are now 19,295 individuals

• Hundred Thousand Dollar Fine Levied in Anti-Spamming Case

  An Oregon man found guilty of spamming was ordered on Friday to pay nearly $100,000 under Washington state

• NP Donors Drying Up: Epsilon

  Americans are donating less money and to fewer nonprofit organizations than at any time in the past 25 years, according to a survey by database marketing

• Hollywood Magic

  Universal Studios Hollywood turned its loyalty program renewal efforts around through a combination of database design, creative testing and customer

• Noncompete Lawsuit Now in Limbo

  A lawsuit filed by a database service company against its founder appears to be winding down as the firm faces questions about its own survival. Econometrics

• Pushing the Envelope

  Look, up in the sky! It

• Plenty of Americans Catching DRTV Ads: Study

• Nonprofits Turn to Alternative Channels After Postal Rate Hike

  The recent postal rate increase has significantly hurt nonprofit organizations, driving many away from the mail and into alternative channels such as

• HP Tests Personalized DM

  HP made $557,000 in new revenue when a personalized direct mail test delivered a 9.4% response rate. And, the program is rolling out across the company