Chief Marketer Staff
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Online Ad Spending to Grow Next Year: Jupiter
Online advertising spending will grow by 10% next year, according to Jupiter Research. Marketers will spend only $5.6 billion on online advertising this
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New Products and Services
EFramework: A Web development platform that enables firms to create and manage Web-based product catalogs, market research surveys, and email marketing
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Experian Consolidates Divisions
Experian, a credit bureau and information services firm, has formed Experian Consumer Direct. No layoffs will result from this consolidation, said Experian
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Live from DMA: Japan Tops the List in DM Sales Outside the US
Japan leads 30 other non-U.S. countries in direct marketing sales with $586 billion, a DMA study found. Following Japan for the top five spots are Germany
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A-B SELLS IN-HOUSE AGENCY
Anheuser-Busch Cos., St. Louis, last week sold its in-house marketing shop to its top execs, who will run the business as an independent shop called The
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FTC WATCHING RITE AID, WALGREENS
The Federal Trade Commission is investigating Rite Aid Corp.’s and Walgreen Co.’s consumer privacy and marketing practices. It may signal FTC scrutiny
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Starz Encore Group Chooses Cohorts for Prospecting and Market Research
Starz Encore Group LLC will launch a trial campaign using Cohorts’ Proof of Concept service. The test, which will focus on subscribers in the Louisville,
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Live from DMA: DMA Elects New Officers
The DMA has elected new 2003 officers. They are: Chairman, Gordon R. Cooke, CEO of the J. Jill Group Inc.; vice chair, Rebecca Jewett, president, Norm