Chief Marketer Staff
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Agencies
CORRECTION
A recent List Report (DIRECT, October) misquoted a statistic from consultant Kurt Medina on the 50-plus market. The entire 50-plus market will represent
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Concept Direct’s Loss Widens in Third Quarter
Concept Direct
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Agencies
Second Class No More
At age 49, Howard Draft is marking his 25th year in the direct marketing agency game. Think about it: I was always the kid in the business. I’m
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Agencies
There’s a Pulse
The Direct Marketing Association’s 2002 fall conference in San Francisco was hardly as upbeat as the one held there in 1998. But the mood was better than
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Agencies
Webinar E-mailing Pulls 6% Clickthrough
A California computer storage systems maker got a 6% clickthrough rate for an e-mailing that promoted a Webinar it conducted in late September. The company
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Reconfigured 24/7 Real Media Continues to Show Loss
Online advertising services firm 24/7 Real reported a $6.6 million net loss on $9.7 million in revenue during third-quarter 2002. In third-quarter 2001
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Agencies
Laying a Firm Foundation
You’ve seen the headlines: 40% return on Acme’s latest database marketing campaign! If Acme can do that, we can too, says your boss. Do it next week.
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Cross Media Has Net Loss As It Faces Credit Deadline
Cross Media Marketing Corp. reported a third-quarter net loss of $12.6 million, compared to third-quarter 2001 net income of $2.4 million. The company
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DIRECT Listline
Gold Violin This is a file of 14,586 catalog and Internet buyers. Gold Violin carries upscale products and services designed exclusively for seniors.