Chief Marketer Staff
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Agencies
Second Class No More
At age 49, Howard Draft is marking his 25th year in the direct marketing agency game. Think about it: I was always the kid in the business. I’m
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Agencies
There’s a Pulse
The Direct Marketing Association’s 2002 fall conference in San Francisco was hardly as upbeat as the one held there in 1998. But the mood was better than
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Agencies
Creative Approach
The problem software developer Adobe Systems Inc. faced in rolling out its InDesign product was one marketers dealt with long before anyone ever knew
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DIRECT Listline
Professional Airline Pilots This file of 100,000 pilots at their home address is now managed by VentureDirect Worldwide. The list has been culled from
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Bankruptcy Bill Stalls in Senate After House Deletes Protestor Clause
A bill that would have made it harder for consumers to declare bankruptcy passed out of the House after a key clause was deleted, but was declared dead
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CheetahMail Opens U.K. Subsidiary
E-mail marketing company CheetahMail has started a subsidiary in the United Kingdom.
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Agencies
The Offer Giveth, the Asterisk Taketh Away
The battle may be hopeless, but like General Custer and other foolhardy pseudoheroes, we’ll fight for history if nothing else. That accursed asterisk
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Reconfigured 24/7 Real Media Continues to Show Loss
Online advertising services firm 24/7 Real reported a $6.6 million net loss on $9.7 million in revenue during third-quarter 2002. In third-quarter 2001
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Vermont Teddy Bear’s Revenue Increases
Gift purveyor Vermont Teddy Bear Co. reported net revenue of $5.1 million for the three months ended Sept. 30. This is an increase of 3.5% over the $4.9