Author

Chief Marketer Staff

  • Letter to the Editor

    After I read your article, I recalled a recent mail piece I received

  • Digital

    The Bottom Line on SEM

    Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing at the AdTech conference

  • Digital

    Online Searchers Expect Quick Results

    Nearly half of people doing online searches expect to find the answer to their query on the first page of search results. And, 78% of Web users will abandon

  • Digital

    Live From Adtech: FindWhat Names Ballister VP of Sales

    Dan Ballister has been appointed vice president of sales at search engine FindWhat.com. Ballister will spearhead the growth of FindWhat’s network-advertiser

  • Live From Adtech: FindWhat Names Ballister VP of Sales

    Dan Ballister has been appointed vice president of sales at search engine FindWhat.com. Ballister will spearhead the growth of FindWhat’s network-advertiser

  • Short Cuts

    August, Lang & Husak, Bethesda, MD, appointed Cynthia Epley as director of media, Joel Mooy as associate creative director, Ashley Clark as art director

  • Fake Headline

    This is fake text.This is fake text.This is fake text.This is fake text.This is fake text.This is fake text.This is fake text.This is fake text.This is

  • SAS Acquires Verbind

    SAS has acquired the technology offerings of Verbind Inc., Lexington, MA. The price of the transaction was not disclosed. The purchase includes Verbind’s

  • Digital

    Live From AdTech: The Bottom Line on SEM

    Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing. There are 200

  • Live From Adtech: Marketers Say Quality of Search Traffic Most Important

    The quality of search traffic is most important to 85% of marketers using pay-per-click search engines, according to a new survey of 300 businesses. The