Chief Marketer Staff
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Letter to the Editor
After I read your article, I recalled a recent mail piece I received
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Blue Stuff Agrees to $3 Million FTC Settlement
Blue Stuff, Inc., McClung Advertising, Inc. and their president, Jack McClung have agreed to pay $3 million to settle Federal Trade Commission charges regarding unsubstantiated claims about products sold via infomercials and online.
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Digital
Online Searchers Expect Quick Results
Nearly half of people doing online searches expect to find the answer to their query on the first page of search results. And, 78% of Web users will abandon
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Digital
Live From Adtech: FindWhat Names Ballister VP of Sales
Dan Ballister has been appointed vice president of sales at search engine FindWhat.com. Ballister will spearhead the growth of FindWhat’s network-advertiser
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Gateway Kicks Off New CNET E-Catalog Program
Gateway pilot tested a new e-mail catalog distribution program offered by CNET Networks Inc. last month. Sony has also signed on to the CNET program,
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AOL Names Brown EVP of Interactive Marketing
America Online, Inc has appointed Lisa Brown as executive vice president, interactive marketing. In this newly created position, Brown will work with
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Marketers Say Quality of Search Traffic Most Important
The quality of search traffic is most important to 85% of marketers using pay-per-click search engines, according to a new survey of 300 businesses. The
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Digital
The Bottom Line on SEM
Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing at the AdTech conference
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Live From Adtech: FindWhat Names Ballister VP of Sales
Dan Ballister has been appointed vice president of sales at search engine FindWhat.com. Ballister will spearhead the growth of FindWhat’s network-advertiser
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SAS Acquires Verbind
SAS has acquired the technology offerings of Verbind Inc., Lexington, MA. The price of the transaction was not disclosed. The purchase includes Verbind’s