Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing at the AdTech conference in New York in November.
There are 200 million searches that occur online each day, but only 2.7 million pieces of direct mail in the mail stream each day, said Patricia Neuray, vice president of sales at Overture.
“At the end of the day, it comes down to getting a click for you and we do that better than any other direct marketing vehicle,” Neuray said.
The panel of search engine executives to a standing-room only crowd on the exhibit floor at the Adtech conference at the New York Hilton on Monday, was kicked off by moderator Masha Geller, who asked: “What are the common misconceptions out there?”
People think if their company is already showing up in an engine, then they don
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