Chief Marketer Staff

• Brookstone Direct Sales Fall After Decrease in Circ

  After decreasing catalog circulation by 24%, Brookstone Inc. reported that direct-to-customer sales for the third quarter decreased 6.8% to $12.5 million.

• Talbots 3Q Catalog Sales Drop 9%

  Third quarter catalog sales for Talbots Inc. decreased 9% to $62.1 million from $68.2 million last year. Year-to-date, the firm reported a 9% drop in

• DIRECT Listline

  Market Timers Investment Software Buyers There are 100,800 last-12-month buyers on this newly updated list. Some 25,000 are in a quarterly hotline. Cost:

• Williams-Sonoma’s Net Income Soars in Third Quarter

  Williams-Sonoma nearly quadrupled its third-quarter net income, from $3.9 million in third-quarter 2001 to $15.1 million during the quarter just ended. Its revenue rose from $462.1 million to $527.9 million during the same period. The quarter ended Nov. 3.

• Staples’ Delivery Business Adds to Profitability

  Staples Inc. generated nearly $3.1 billion in sales during its third quarter, including $1.93 billion in retail revenue, $911 million in delivery revenue

• G. Neil Expects to Be Sold by Year’s End

  (Catalog Age) Three months after its parent company filed for Chapter 11 bankruptcy protection, human-resources products cataloger G. Neil Cos. is on

• Return Path Acquires E-mail-Forwarding Service

  Return Path Inc. has acquired Re-route Corp., a provider of e-mail forwarding and customer-acquisition solutions to Internet service providers. Financial

• Mail Stream: A Report on Incoming Direct Mail

  Victoria’s Secret The Victoria’s Secret Christmas 2002 offering is enough to leave even jolly ol’ St. Nick hot under the collar. The annual Christmas

• Digital

  Live From AdTech: The Bottom Line on SEM

  Search engine marketing delivers more click for your buck than direct mail, said a panelist at a discussion on search engine marketing. There are 200

• Online Searchers Expect Quick Results

  Nearly half of people doing online searches expect to find the answer to their query on the first page of search results. And, 78% of Web users will abandon