Chief Marketer Staff

• Consumers Expect Pleasant Call Center Reps: Survey

  Consumers form their image of a company based on how they are treated by call center reps, and if they don

• PHILIP MORRIS STRUGGLES WITH PRICING

  Philip Morris Cos., New York City, will offer buydowns to more retailers this month to compete with low-price competitors. The tobacco company last week

• NICK GETS WILD OVER ‘THORNBERRY’S’ PARTNERS

  Nickelodeon, New York City, has roped in $25 million in promotional support for “The Wild Thornberry’s Movie.” The Paramount Pictures-distributed, animated

• Overture Signs With Yahoo Japan

  Overture Services Inc. has signed a non-exclusive agreement with Yahoo Japan Corp. The search-distribution agreement will begin after Overture

• Short Cuts

  Christine Elliott Krupka will head the newest List Services Corp. regional office in Lake Bluff, IL. Krupka, who was an account executive with The McNichols

• Charles Morgan to Open NASDAQ Market

  Charles Morgan, the company leader of Acxiom Corp. and former chair of the Direct Marketing Association, is expected to join Rick Ketchum, president and

• Live From AdTech: Good Web Site Writing Drives SEM Results

  Text on e-commerce sites should be written with search engine optimization in mind without sacrificing its marketing value, said a panelist at the AdTech

• Short Cuts

  Smith & Hawken is opening a 3,500 square-foot store in Marlton, N.J. on Nov. 29. The store is the company’s 49th retail location and the fourth Smith

• Live From AdTech: Good Web Site Writing Drives SEM Results

  Text at e-commerce sites should be written with search engine marketing in mind without sacrificing marketing emphasis, said a panelist at the AdTech

• DIRECT Listline

  Junonia The Junonia file of 83,560 12-month buyers is now available with demographics and attributed from the Z-24 database. Junonia Activewear is an