Chief Marketer Staff

• Digital

  Good Web Site Writing Drives SEM Results

  Text on e-commerce sites should be written with search engine marketing in mind without sacrificing marketing emphasis, said a panelist at the AdTech

• NICK GETS WILD OVER ‘THORNBERRY’S’ PARTNERS

  Nickelodeon, New York City, has roped in $25 million in promotional support for “The Wild Thornberry’s Movie.” The Paramount Pictures-distributed, animated

• Viper Buys Interest in PC Mailbox

  Viper Networks Inc. has acquired a 49% interest in PC Mailbox Inc. in an all stock transaction. PC Mailbox is an Internet advertising company that uses

• PhotoWorks Taps MDA to Manage File and PIP

  PhotoWorks has selected Mal Dunn Associates Inc., Brewster, NY, to manage its 558,800-name mail order file and its package insert program. Photoworks,

• Brookstone Direct Sales Fall After Decrease in Circ

  After decreasing catalog circulation by 24%, Brookstone Inc. reported that direct-to-customer sales for the third quarter decreased 6.8% to $12.5 million.

• Letter to the Editor

  : So, should Victoria’s Secret stop mailing to men,

• Talbots 3Q Catalog Sales Drop 9%

  Third quarter catalog sales for Talbots Inc. decreased 9% to $62.1 million from $68.2 million last year. Year-to-date, the firm reported a 9% drop in

• Essence Liquidates Catalog

  (Catalog Age)–Magazine publisher Essence Communications Partners is in the final stages of liquidating its Essence by Mail catalog. The company, best

• Letters to the Editor

  : So true, Richard! I have three teen daughters, and

• Consumers Expect Pleasant Call Center Reps: Survey

  Consumers form their image of a company based on how they are treated by call center reps, and if they don