Chief Marketer Staff

• Short Cuts

  Christine Elliott Krupka will head the newest List Services Corp. regional office in Lake Bluff, IL. Krupka, who was an account executive with The McNichols

• Talbots 3Q Catalog Sales Drop 9%

  Third quarter catalog sales for Talbots Inc. decreased 9% to $62.1 million from $68.2 million last year. Year-to-date, the firm reported a 9% drop in

• Letters to the Editor

  : So true, Richard! I have three teen daughters, and

• PHILIP MORRIS STRUGGLES WITH PRICING

  Philip Morris Cos., New York City, will offer buydowns to more retailers this month to compete with low-price competitors. The tobacco company last week

• Consumers Expect Pleasant Call Center Reps: Survey

  Consumers form their image of a company based on how they are treated by call center reps, and if they don

• NICK GETS WILD OVER ‘THORNBERRY’S’ PARTNERS

  Nickelodeon, New York City, has roped in $25 million in promotional support for “The Wild Thornberry’s Movie.” The Paramount Pictures-distributed, animated

• Digital

  Overture Signs With Yahoo Japan

  Overture Services Inc. has signed a non-exclusive agreement with Yahoo Japan Corp. The search-distribution agreement will begin after Overture

• DIRECT Listline

  Junonia The Junonia file of 83,560 12-month buyers is now available with demographics and attributed from the Z-24 database. Junonia Activewear is an

• Digital

  Good Web Site Writing Drives SEM Results

  Text on e-commerce sites should be written with search engine marketing in mind without sacrificing marketing emphasis, said a panelist at the AdTech

• Brookstone Direct Sales Fall After Decrease in Circ

  After decreasing catalog circulation by 24%, Brookstone Inc. reported that direct-to-customer sales for the third quarter decreased 6.8% to $12.5 million.