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Chief Marketer Staff

  • Victoria Secret’s Fashion Show Booed by Critics

    Victoria’s Secret was under fire this week from several groups upset by the sexy lingerie marketer’s fashion show, which aired last night on CBS. The Parents Television Council released a letter Tuesday to CBS asking the network to reconsider its decision to broadcast the show.

  • Essence Liquidates Catalog

    (Catalog Age)–Magazine publisher Essence Communications Partners is in the final stages of liquidating its Essence by Mail catalog. The company, best

  • Overture Signs With Yahoo Japan

    Overture Services Inc. has signed a non-exclusive agreement with Yahoo Japan Corp. The search-distribution agreement will begin after Overture

  • Short Cuts

    Christine Elliott Krupka will head the newest List Services Corp. regional office in Lake Bluff, IL. Krupka, who was an account executive with The McNichols

  • AOL Interactive Cuts 90 Jobs

    America Online

  • MOST SHOPPERS HAVE A CAUSE IN MIND

    Fifty-eight percent of Americans say they will purchase a product that will donate a percentage of the price to a cause, according to the 2002 Cone Holiday

  • Microsoft Spends $5 million to Sell Internet TV Service

    MSN TV service from Microsoft Corp. has launched a $5 million holiday advertising campaign using direct mail, DRTV, print and radio. The national consumer

  • Charles Morgan to Open NASDAQ Market

    Charles Morgan, the company leader of Acxiom Corp. and former chair of the Direct Marketing Association, is expected to join Rick Ketchum, president and

  • Live From AdTech: Good Web Site Writing Drives SEM Results

    Text on e-commerce sites should be written with search engine optimization in mind without sacrificing its marketing value, said a panelist at the AdTech

  • HALLMARK PLAYS HOLIDAY WATCH-AND-WIN

    Hallmark Cards, Kansas City, last week began the Hallmark Keepsake Sweepstakes holiday promo in Hallmark Gold Crown stores and via the Hallmark Channel.