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Chief Marketer Staff

  • Agencies

    West Marine Revenue Falls

    West Marine Inc posted net revenue of $104.2 million for the fourth quarter, a 6.2% decrease from $111.1 million last year.

  • Alleged Herbal Tea DMers Fined $2 Million: FTC

    A federal district court has ordered the direct marketers of an herbal tea and a diet patch to pay nearly $2 million to the Federal Trade Commission for making deceptive claims that both products would allow users to lose weight quickly without diet or exercise, according to the FTC.

  • Toyota Japan Taps Omniture

    Toyota Motor Corp. of Japan has selected Omniture to analyze and optimize its online marketing campaigns.

  • Muscle Milk Energizes Sales with Shaq in AR

    Protein beverage Muscle Milk will market one of its flavors to the Cleveland OH market via an augmented reality tie-in with Shaquille O’Neal, a star player for the Cleveland Cavaliers since June 2009 and an Ohio native

  • Agencies

    Papa John’s Hits Super Bowl as Official Pizza Sponsor

    Number three pizza seller Papa John’s International has locked down sponsorship rights to the 44th Super Bowl football championship—a day when pizza is likely to get more attention from viewers than any other on the calendar

  • Walmart to Evaluate Products Based on Sustainability

    After a Walmart store manager in North Carolina sent an e-mail to upper management asking why all the lights in the vending machines in break rooms needed to be on

  • News Briefs

    TERRY J. LUNDGREN: the president and CEO of Macy’s, has been named chairman of the National Retail Federation board of directors

  • Mobile

    Amobee Acquires RingRing Media

    Amobee Media Systems, a mobile advertising systems developer, has acquired mobile advertising agency, RingRing Media.

  • Covario Acquires NetConcepts

    Covario Inc., a developer of search advertising software and services, has acquired Netconcepts LLC, a provider, search engine optimization software, for an undisclosed amount.

  • Digital River Buys Stake in Download Site Softonic

    Digital River Inc. has purchased a less-than 15% share in Softonic, a Barcelona-based software download site, for $26 million.