Chief Marketer Staff

• Catalogs Drive Online, Retail Sales, Says Abacus Study

  Catalogs drive online and retail sales, says a new DoubleClick Inc. study, which analyzes data from its Abacus division. For marketers that have both

• Live from NCDM: Emerging U.S. Markets and How to Speak to Them

  Marketers seeking growth sectors need look no further than the youth, senior and Hispanic markets, which represent the consumer sectors with the greatest

• ‘SPIDER-MAN’ WEAVES WEBCAST

  Columbia TriStar Home Entertainment, Culver City, CA, and Cingular Wireless, Atlanta, have teamed for the Spider-Man DVD-ROM Online Theatre on Sunday,

• USPS Gets Fumigation Exemption for Brentwood

  The U.S. Postal Service has received exemption from the U.S. Environmental Protection Agency, clearing the way for fumigation of the Brentwood facility.

• COORS TAPS DRAFTWORLDWIDE

  In the week’s most pun-worthy news, Coors Brewing Co. named DraftWorldwide, Chicago, to develop national seasonal promotions and help leverage marketing

• New Products and Services

  Atlas GRP and Reach Forecaster 3.0: This product for media buyers is a stand-alone, desktop application that provides industry-standard offline advertising

• TransUnion Acquires TrueLink

  Trans Union will announce today that it has acquired a controlling interest in TrueLink Inc., an online provider of credit information to consumers, sources

• Mail Stream: A Report on Incoming Direct Mail

  Smith+Noble The latest mailing from window decor and accessories cataloger Smith+Noble is the first to promote a unique non-profit organization that provides

• Short Cuts

  Quebecor World Inc. has signed a multi-year $230 million contract with Simon & Schuster for the exclusive production of the majority of the publisher

• Experian Adds Custom Capabilities to Prime Performance Modeling Suite

  Experian has expanded its Prime Performance Modeling Series to include four custom analytic offerings. The firm’s new modules include: Prime Performance