Chief Marketer Staff

• News Briefs

  YAHOO: has part of its broader Olympic marketing plan, is hosting the “Winter Sports Moment” sweepstakes beginning Jan. 25

• Email

  Lessons Learned in E-mail Can Make Social Media More Effective

  Social media marketers likely feel a lot like e-mail marketers did 10 years ago—unsure of what tactics would prove to be effective, unable to rely on traditional direct marketing metrics, and eager for someone to introduce standards and best practices the industry could begin to rely on.

• Agencies

  Worldcolor Consolidates Toronto Operations

  Worldcolor, formerly Quebecor World, will consolidate its Toronto direct mail, catalog and magazine operations into a single facility.

• InfoGroup Brings Yesmail, Walter Karl Interactive Under Single Heading

  Infogroup, formerly InfoUSA, has launched Infogroup Interactive, a digital marketing products and services unit.

• Agencies

  Baesman To Offer Reward Paths Loyalty Services In U.S.

  Direct marketing specialists The Baesman Group, Inc. will offer the Reward Paths loyalty management system Incentive Control for resale in the U.S.

• New AeroGrow Execs To Focus On DM

  Indoor gardening firm AeroGrow has made a number of changes to its leadership, with the resulting executive lineup geared toward focusing on the company

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  UK housewares cataloger Next has launched its NextDirect print catalog within the United States. National Jewish Health is raising funds to cure asthma. And Planned Parenthood is offering a bracelet touting choice.

• Direct Mail Starting To Show Signs of Life

  If the first two weeks of 2010 are any indication of what is to come, direct mail might just find its way off life support.

• Email

  Unica Acquires Pivotal Veracity

  Marketing software firm Unica announced yesterday it has acquired e-mail optimization and deliverability firm Pivotal Veracity for $17.8 million in cash.

• Agencies

  Circulation Marketer Dan Capell Dies at 64

  E. Daniel (Dan) Capell, died January 11, 2010 at his home in Barnegat Light, NJ after a courageous three-year battle with cancer. He was 64.