Chief Marketer Staff

• DIRECT Listline

  CBS MarketWatch The CBS marketWatch E-mail List is now selectable by industry and occupation for $10/M more. There are nearly half a million e-mail addresses

• Agencies

  USPS Cuts Losses in Half, Volume Declines in 2002

  The U.S. Postal Service has reported a net loss of $676 million for fiscal 2002, down from an initial estimate of $1.35 billion. The postal service lost

• Agencies

  Live From NCDM: Lifetime Builds Loyalty With Newsletters

  Lifetime Television, the network for women, has found a way to help both its viewers and itself. In 1999, the network started sending monthly newsletters

• Live From NCDM: Building the Microsoft Warehouse

  Microsoft, which was data-challenged only a few years ago, has boosted its consumer sales and taken a tentative stab at real-time data turnaround with

• Live From NCDM: Graham, Wheaton Debut Data University

  Jim Wheaton and Mark T. Graham have launched Data University, a data-use training and consulting organization. Data University offers both on-site and

• Weekly Online Holiday Sales Hit All-Time High

  Online consumer sales totaled $2 billion for the week ended Dec. 6. This is an all-time weekly spending record, reflecting 34% growth over last year

• Catalogs Drive Online, Retail Sales, Says Abacus Study

  Catalogs drive online and retail sales, says a new DoubleClick Inc. study, which analyzes data from its Abacus division. For marketers that have both

• COORS TAPS DRAFTWORLDWIDE

  In the week’s most pun-worthy news, Coors Brewing Co. named DraftWorldwide, Chicago, to develop national seasonal promotions and help leverage marketing

• PEPSI GEARS UP FOR ON-PACK SUPER BOWL PROMO

  With the approach of the Super Bowl-the second largest “food holiday” of the year-Purchase, NY-based Pepsi-Cola is planning a Super Bowl XXXVII blowout

• USPS Gets Fumigation Exemption for Brentwood

  The U.S. Postal Service has received exemption from the U.S. Environmental Protection Agency, clearing the way for fumigation of the Brentwood facility.