Chief Marketer Staff

• Short Cuts

  R.H. Donnelley Corp. CEO David C. Swanson has been named the company

• Outsider Control of Reader’s Digest Increases with Stock Combination

  The Reader

• CoolSavings Swaps Debt for Preferred Stock

  Landmark Communications Inc. will accept more than 60 million shares of CoolSavings, Inc. stock in place of $9.4 million in loans it made to CoolSavings

• Pet Supplier Grows Where Dot-coms Failed

  Pet supply company Drs. Foster & Smith cleaned up after its dot-com competitors went belly-up. And, in January, it will kick off an auto-replenishment program, a refocused e-mail newsletter program and Drs. Foster & Smith

• Digital

  Google Adds Foogle

  Google, the Mountain View-CA-based Web search engine, has launched Froogle, an online shopping search engine. Froogle includes merchant advertisements

• Agencies

  Live From NCDM: AARP Targets Hispanic Seniors

  AARP is going after the Hispanic senior market with a mid-seven-figure initiative. In 2003, 4 million of AARP’s 130 million direct mail solicitations

• Short Cuts

  PrivacyGuard has launched a redesigned Web site at www.privacyguard.com. that lets members and nonmembers go online and monitor their credit. They can

• American Healthways Taps Hill Holiday

  American Healthways has chosen Hill Holiday to handle its brand communication efforts. The agency’s New York office will handle the account. The budget

• Live From NCDM: Economist Calls on Firms to Invest

  There is hope for recovery in 2003, but only if companies step up and start reinvesting. Business investment has sagged from $69 million in early 2000

• Web Breeding Smarter Shoppers: Survey

  A recent survey of 4,000 Americans found that the Internet is breeding the “hyper-shopper,” a new kind of consumer who uses all media channels more intensively