Chief Marketer Staff

• Loose Cannon: Wistful Resolutions for 2003

  Unlike most New Year’s resolutions, which require a personal commitment of resolve and discipline, for 2003 most of my goals are attainable only with

• Mail Stream: A Report on Incoming Direct Mail

  Diamond.com This money-conscious holiday season, even luxury catalogers are emphasizing a bit more bang for the buck. The tagline on Diamond.com’s Holiday

• DIRECT Listline

  Tax Book Buyers These 78,193 accounting, financial and business executives have purchased a variety of tax tip and preparation advice books from Research

• Hello Direct Co-Founder Volwiler Dead at 46

  Chuck Volwiler, who co-founded the telecom products marketer Hello Direct, died on Dec. 28 of kidney cancer. He would have turned 47 on Jan. 4. Volwiler

• Retailers Report Mixed December Sales Results

  J.C. Penney reported that its catalog sales are down aout 20% for the month of December despite better-than-expected retail performance. The Plano, TX-based

• Agencies

  Three Plead Guilty in Subscription Fraud Case

  Defendants used stolen names, sent bogus mail pieces to list managers

• Loose Cannon: Wistful Resolutions for 2003

  Unlike most New Year

• American IDC Acquires MatchRanger’s Parent Firm

  American IDC Corp., Los Angeles, has acquired all the outstanding shares of ThunderRoad, Inc. and its online matchmaking Web site, MatchRanger.com. Since

• Amazon Wraps Up Busy Holiday Gift Season

  Amazon.com received orders for more than 56 million items between Nov. 1 and Dec. 23, making it the company’s busiest holiday season. The Seattle-based

• American IDC Acquires MatchRanger’s Parent Firm

  American IDC Corp., Los Angeles, has acquired all the outstanding shares of ThunderRoad, Inc. and its online matchmaking Web site, MatchRanger.com. Since