Chief Marketer Staff

• Barnes & Noble, HBO Team to Publicize Autism Biopic

  HBO and Barnes & Noble are coming together to promote the HBO film “Temple Grandin,” a true-life story about the animal researcher and autism advocate of that name, with a live bookstore event

• Agencies

  P&G Adds Sweeps to Cheer Online Soap Opera

  Last fall, the Cheer brand debuted an online soap opera “Brighten Bay” to play up the brightening benefits of the laundry detergent

• Bolt Rejoins TracyLocke as Executive Director of Media

  Jennifer Bolt has returned to TracyLocke, this time as executive director of media services and innovation

• News Briefs

  VISA: has renewed its partnership with the International Paralympic Committee through 2012, which includes the 2010 Vancouver Paralympic Winter Games and the 2012 London Paralympic Games

• Interim DMA Chief Will Be Insider: DMA Chair

  With Direct Marketing Association president and CEO John A. Greco having departed the organization more than five months before the end of his contract, the DMA is in the unusual position of hunting for an interim leader. Look for candidates to come from within the DMA orbit, according to DMA board chair Eugene Raitt.

• Cegedim Acquires U.S. Healthcare Data Firm SK&A Information Services

  Cegedim Dendrite, a customer relationship management solutions provider, has acquired SK&A Information Services, Inc., a healthcare data provider.

• Harte-Hanks Hires VP Of Digital Marketing And Solutions

  Harte-Hanks Inc. has hired Alan Thompson to serve as VP of digital marketing and solutions.

• Agencies

  Former NH Direct Mail Printer Pleads Guilty To Tax Charge

  A former owner of a New Hampshire printing company specializing in direct mail advertisements has agreed to plead guilty to a charge relating to his role in a tax conspiracy,

• Agencies

  Meet the Broker: Gabriella Sayers

  Today we meet Gabriella Sayers, director of list management at Stanford Direct, Ramsey, NJ.

• Turning Data into Dollars: Using the right metrics to improve e-mail and online marketing results

  Let’s face it: in today’s challenging economy, online marketers don’t have the time or resources to waste on programs that don’t deliver results. Performance expectations are higher than ever. But the most commonly used marketing metrics aren’t enough to create a roadmap for improvement