Chief Marketer Staff
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Agencies
Still the Champ
Never mind the young bulls: Playboy is still the magazine to beat. The magazine founded by Hugh Hefner in 1953 has a monthly circulation of more than
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Agencies
Slamming the Spam Scams
We’re not only cooking the goose that should be laying golden eggs. We’re throwing out the breasts and thighs and keeping the fat. The wishbone? It’s
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Agencies
Boys Will Be Boys
What do men want? That is, men who are young, single, spendthrifty and care deeply about how Jessica Simpson appears in a push-up bra? Freud never asked,
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Agencies
Overture Doubles Minimum Price for Keywords
Search engine marketing firm Overture Services Inc. doubled its price for new or renewed keywords last month from 5 cents to 10 cents. Marketers are outraged,
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Agencies
DIRECT listline
NEW LISTS Golf Warehouse This 290,000-name list identifies buyers who bought high-end golf merchandise with a credit card. The Golf Warehouse product
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Agencies
E-mail Tests Waters for Direct
Plus Vision Corp. of America has found an effective way to test its direct mail and space ad messages: e-mail. More than just an element of the manufacturer’s
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Agencies
Developing an Effective Segmentation Scheme
In our last article (Customer Segmentation: Problems, Solutions, DIRECT, March 1), we defined the objective of a survey-developed attitudinal segmentation
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Agencies
McDonald’s, Scholastic Launch Program
McDonald’s Corp. has budgeted about $1 million for a customized marketing campaign it will conduct with Scholastic Corp. Like a similar one last year,
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Worldata Files Trademark Suit
Worldata Inc. filed a lawsuit in federal court on Wednesday against World Data Network Inc. and Lev Goukassian, charging trademark infringement and unfair