Author

Chief Marketer Staff

  • Still the Champ

    Never mind the young bulls: Playboy is still the magazine to beat. The magazine founded by Hugh Hefner in 1953 has a monthly circulation of more than

  • Slamming the Spam Scams

    We’re not only cooking the goose that should be laying golden eggs. We’re throwing out the breasts and thighs and keeping the fat. The wishbone? It’s

  • Boys Will Be Boys

    What do men want? That is, men who are young, single, spendthrifty and care deeply about how Jessica Simpson appears in a push-up bra? Freud never asked,

  • Overture Doubles Minimum Price for Keywords

    Search engine marketing firm Overture Services Inc. doubled its price for new or renewed keywords last month from 5 cents to 10 cents. Marketers are outraged,

  • DIRECT listline

    NEW LISTS Golf Warehouse This 290,000-name list identifies buyers who bought high-end golf merchandise with a credit card. The Golf Warehouse product

  • E-mail Tests Waters for Direct

    Plus Vision Corp. of America has found an effective way to test its direct mail and space ad messages: e-mail. More than just an element of the manufacturer’s

  • Developing an Effective Segmentation Scheme

    In our last article (Customer Segmentation: Problems, Solutions, DIRECT, March 1), we defined the objective of a survey-developed attitudinal segmentation

  • McDonald’s, Scholastic Launch Program

    McDonald’s Corp. has budgeted about $1 million for a customized marketing campaign it will conduct with Scholastic Corp. Like a similar one last year,

  • Worldata Files Trademark Suit

    Worldata Inc. filed a lawsuit in federal court on Wednesday against World Data Network Inc. and Lev Goukassian, charging trademark infringement and unfair