Search engine marketing firm Overture Services Inc. doubled its price for new or renewed keywords last month from 5 cents to 10 cents.
Marketers are outraged, but not only about the increase. What bothers them more is that Overture didn’t give them any notice about the hike.
Marc Saxe, owner of Web site time-share company Resort Opportunities in Palm Desert, CA, said he received an e-mail from bid-management firm Go Toast at 7 p.m. on Thursday, Feb. 6, saying the 10-cent charge was going into effect that day. The higher price is for advertisers’ minimum bids.
The e-mail also said Go Toast had been told by Overture that
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