Chief Marketer Staff

• List and Database News

  ADVO Business Records ADVO business saturation data has been put on the market for the first time by ALC Data Management. ALC is offering 10.7 million

• Electronic Retailing Association Chooses Barbara Tulipane as New President

  Barbara Tulipane has been named president and chief operating officer of the Electronic Retailing Association. Tulipane has been with the ERA since 2000

• Letters to the Editor

  Re: Court Restricts Junk Faxes (Direct Newsline, March 25, 2003) There is nothing more helpful than a court providing solutions for which there isn’t

• Sears to Put Credit Business on the Block

  Sears may put its credit and financial products business on the block following a review of “strategic alternatives,” the company said today. The group

• Promotion Agencies Grapple with New Connecticut Tax

  Promotion agencies are preparing to deal with a new Connecticut sales tax to be imposed on advertising services beginning April 1. Advertising services

• Split Vote by DMCNY Board on DMA Membership

  The move by the Direct Marketing Club of New York to become a chapter of the Direct Marketing Association is on hold for at least for another month. There

• Mokrynski Wins Christopher Reeve Foundation File

  Mokrynski & Associates Inc. has been tapped to manage the Christopher Reeve Paralysis Foundation file. More than 250,000 people have donated to CRPF in

• Short Cuts

  Millard Group Inc. has hired one employee and promoted another one. Mary Ellen McGarry has been appointed as an account director in list management .

• Telecom Firm Settles Pennsylvania Do-Not-Call Charges

  U.S. Telecom Long Distance Inc., a marketer of long-distance services, has agreed to pay a $70,000 civil penalty as part of a settlement with Pennsylvania

• Promotion Spending Tops Ad Expenditures: Study

  Promotion spending exceeded advertising spending last year with $233.7 billion spent on consumer promotion compared to $211.7 billion on ad expenditures,