Chief Marketer Staff

• U.K. Proposes Anti-Spam Regulations

  The U.K. Department of Trade & Industry has proposed a number of measures to crack down on unsolicited commercial e-mail messages. The proposals — to

• Live From NEMOA: L.L. Bean Faces the ‘New Normal’ with DRTV

  Direct marketers holding their breath waiting for a complete economic turnaround are going to turn blue in the face, according to Steve Fuller, vice president

• E-centives Trims Expenses, Net Loss in 2002

  E-centives, a provider of online direct marketing technology and services, cut its annual net loss from $45.6 million to $17.4 million in 2002. The Bethesda,

• Letters to the Editor

  Re: Court Restricts Junk Faxes (Letters to the Editor, Direct Newsline, March 25) I feel a compelling need to respond to Fred Hahn’s letter in particular

• MASTERCARD TO SPONSOR CENTRAL PARK ANNIVERSARY CELEBRATION

  MasterCard International will be the title sponsor of the year-long celebration of the 150th anniversary of Central Park. The event kicks off April 29

• DMA Designs FTC Telemarketing Flow Chart

  The Direct Marketing Association has put out a flow chart that summarizes the Federal Trade Commissions new rules about telemarketing. It is designed

• COOLSAVINGS TARGETS ONLINE BROWSERS

  Online coupon service CoolSavings this week introduced Buy Anywhere, a new program that enables marketers to offer coupons that can be redeemed across

• SCOTTS BLOOMS AT WAL-MART

  The Scotts Co. blooms in Wal-Mart stores in 12 markets this spring with The Scotts Garden Party, a April 12-May 18 tour that brings stores a day-long

• AOL Lays Off 425 Call Center Employees

  America Online has laid off 425 mostly technical support employees in its Ogden, UT; Columbus, OH; Oklahoma City; and Tucson, AZ call centers. Spokesman

• DRTV Firm Intermedia Delists Itself from OTC Bulletin Board

  Intermedia Marketing Solutions Inc. has chosen to remove its listing from the OTC Bulletin Board. The company may be listed on the “Pink Sheets,” a quotation