Chief Marketer Staff

• Agencies

  No Bully Pulpits Here

  A group of industry trade organizations recently launched www.postaljournal.com, a Web site they hope will serve as a discussion forum to exchange ideas

• Watching the Watchers

  Congratulations! Your online video went viral! People are watching it repeatedly and reposting it all over the Internet. But what does it all mean? How

• UNRAVELING THE TISSUE ISSUE

  We’re a nation that enjoys controversy: public option healthcare or not, Team Edward vs. Team Jacob, Jay or Coco, dogs or cats. We enjoy choosing up sides,

• Agencies

  Tax Returns

  Jackson Hewitt Tax Service is looking to garner response rates as high as 65% to a five million piece direct mail campaign this tax season. In a departure

• [STRATEGIES] BUFF UP THOSE BUFFERS

  Whether uploading your own video content or marketing against someone else’s, pay attention to achieving a smooth viewing experience. A Dec. 2009 user

• Sales to Go

  If your vehicle is parked at Walmart or in front of Kroger, it’s easy enough to hand out a coupon visitors can redeem inside. But what if tour stops are

• 7 Ways to Make Rebates Work Harder

  On the surface, it seems easier for consumers just to go out and buy a product at a discounted rate than to fill out a rebate form. But there are several

• Chieftains: Who is the Best Celebrity Pitchman (or Woman) and Why?

  QUESTION: WHO WOULD YOU SAY IS THE BEST-EVER CELEBRITY PITCHMAN (OR WOMAN), AND WHY? MATT JONES, VICE PRESIDENT, CREATIVE STRATEGY, JACK MORTON WORLDWIDE

• Agencies

  Return to Sender — For a Price

  Many large volume mailers aren’t keeping their house files up to date, and that’s costing them money, according to a survey by Pitney Bowes. In Nov. 2008,

• Agencies

  Leading Questions: Chief Marketer’s First Prospecting Survey

  It’s become an axiom for these cost-conscious times: It’s cheaper to retain or reactivate a current customer than to acquire a new one. In recent quarters,