Chief Marketer Staff

• Agencies

  Swiss Clinique More Terrifique Than It Appears

  OK, Maven, I can hear my readers saying, When are you going to give us a short-copy makeover? The answer is, somedaybut not yet. When I see an advertiser

• Agencies

  Helping Customers Help Themselves

  Self-service: The very term suggests downsized call-center staffs and vast savings as customers move their inquiries to the Web. But self-service can

• Branding Exclusivity

  The stagnant economy didn’t stop corporations from expanding brands into various segments of the licensing industry in 2002. Licensing rights fees rose

• Agencies

  Publishers Sued Over Unsolicited Books

  Two major publishers are being sued by consumers for allegedly mailing unsolicited books that were accompanied by invoices. Allen Aron of Chicago filed

• Agencies

  Cracker Jack strikes out

  In the spring of 1991, at the apogee of baseball card collecting phenomena, Borden’s Cracker Jack introduced a line of limited-edition, mini-baseball

• Agencies

  HULKamotions

  If only Bruce Banner would get glad instead of getting mad, he might not turn into a scary green monster, but into a proper spokesperson for The Glad

• Agencies

  Licking GOOD

  Easter Seals Inc. has been distributing its signature stamps since 1934, but this February 50,000 of the 15 million packs mailed out by the Chicago charity

• Measured Approach

  A continued soft economy seemed to have little impact on promotion-related research spending as marketers may have shifted methods slightly but spent

• Singer Gets 1-800-Flowers.com’s Alternative Media Business

  Singer Direct Inc. has won the alternative media management account for 1-800- Flowers.com’s alternative media programs. The package insert program reaches

• NBA Drafts Christina Aguilera

  The National Basketball Association is teaming up with pop star Christina Aguilera to debut her new video during an NBA telecast next week and offer a