Easter Seals Inc. has been distributing its signature stamps since 1934, but this February 50,000 of the 15 million packs mailed out by the Chicago charity contained a small but significant alteration. Seals in those test packages were printed with the URL of Easter Seals’ new national Web site, the cornerstone of an online network through which the 80-year-old nonprofit hopes to optimize existing client relationships, build new ones and, ultimately, boost donations.
In the age of e-commerce, e-tail and e-CRM,
Network
