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Chief Marketer Staff

  • Agencies

    B-to-B List Brawl

    The bitter divorce between Chad Slater and MeritDirect got a little uglier in February when MeritDirect took its former vice president to court. MeritDirect

  • Zilo Brings The Future On-Campus

    This fall, college marketing agency Zilo Networks and the Institute for Global Futures will launch FutureLab: The Innovative Expo,” a “world’s fair” type

  • Agencies

    In the Name of Caples

    Like Bob Stone, who paid tribute to her on video during the recent Caples Awards ceremony, I can’t remember my first meeting with Andi Emerson. But I

  • Agencies

    Putman Media Cuts Renewal Costs 20%

    Interactive voice messaging (IVM) helped Putman Media Inc. save $1 to $1.25 per renewal in a recent campaign, a 20% savings over its traditional live

  • Agencies

    DIRECT listline

    NEW LISTS Vita Life This list identifies 104,000 last-one-month hotline buyers. Customers bought a 30-, 60- or 180-day supply of the multivitamin Vita

  • New Products and Services

    PrePaid Web Cents: a secure payment service that enables digital content providers to offer consumers a way to prepay for online digital content through

  • FTC Proposes Fees for Do-Not-Call Registry

    In a proposed amendment to its Telemarketing Sales Rule, the Federal Trade Commission would add an annual fee of $29 per area code to access its national

  • Agencies

    Artexpo’s Mailings Hit Big

    Fine art was a hard sell after the attacks of Sept. 11, and attendance at the 2002 Artexpo showed: The art show drew significantly below the 43,000 combined

  • Agencies

    Personal Press

    Direct marketers are using digital and online-based techniques to target their audiences more precisely and affordably than before. But many are opting

  • Agencies

    Novartis Saves $122,000 on Sample Mailing

    A mail package redesign helped Novartis Pharmaceuticals save $122,000 in postage expenses and overcome lingering concerns about possible anthrax threats