Chief Marketer Staff

• Top of the Class

  While brawn and beauty got a nod, the majority of finalists in this year’s Reggie Awards had something that appealed to the kid in all of us. The Promotion

• Playing Catch Up

  Spending on promotion activity via the Internet showed a healthy increase of 13.1 percent to $1.7 billion in 2002, compared to $1.5 billion in 2001, according

• Agencies

  Worldata Files Trademark Suit

  Boca Raton, FL-based list firm Worldata Inc. claims its name is being misused by another Boca Raton company World Data Network Inc. and has filed a trademark

• Turning the Corner?

  There was business to be had in 2002, but it was hard-won. “My advice to everyone considering a career in marketing is to go into nursing,” says Steve

• War’s Impact on DM Staffing Plans Minimal: Survey

  Direct marketers are not using the hostilities in the Middle East as an excuse to change their staffing plans. Sixty-nine percent will keep to their second

• Agencies

  Retailored to Fit

  After dropping off by six percent in 2001, spending on in-store services gained ground last year, jumping 2 percent to $867 million, despite a weakened

• Curmudgeon-at-Large

  I

• A Roller Coaster Ride

  Vivendi Universal Entertainment, Los Angeles, and MasterCard International, Purchase, NY, have launched a multi-year marketing alliance that gives the

• Mountain Dew Skates Out Second Free Flow Tour

  Mountain Dew is shining the wheels of its skateboards in preparation for the May kick off of the Mountain Dew Free Flow Tour. Now in its second year,

• Versatility Adds Value

  Fulfillment spending rose 13.5 percent to $3.6 billion in 2002, according to PROMO estimates based on industry sources. The industry took a 15 percent