Chief Marketer Staff

• Yahoo Streamlines Search Service to Take on Google

  Yahoo has retooled its search service to better compete against Google. Improvements include faster, more streamlined searches, which resemble the look

• Unlicensed Online Pharmacy Busted

  A restaurant owner, two of her sons and another man have been convicted of operating an unlicensed Internet pharmacy that filled orders countrywide, according

• War-related Spam Growing: SurfControl

  Unsolicited online solicitations from people marketing war-related merchandise has become the fastest-growing new type of spam, according to British e-mail

• FAO to Emerge From Chapter 11

  A U.S. Bankruptcy Judge in Delaware has approved FAO Inc.’s reorganization plan, clearing the way for the toy cataloger and retailer to emerge from Chapter

• Letters to the Editor

  : The problem with McDonald

• Cossette Post Acquires Tarsitasno Creative

  Cossette Post, a New York-based advertising agency, has acquired direct marketing agency Tarsitano Creative for an undisclosed sum. “This acquisition

• War Coverage Creates Many “Avails” For DRTV Spots

  If a consumer saw a televised commercial during the current war against Iraq’s opening days, chances are it was a direct response spot. Open inventory

• Penney Catalog Sales Expected to Fall

  J.C. Penney Co. said it expected April catalog sales to be in the low double digits. The Plano, TX-based company also said sales at its Eckerd drug store

• L.W. Robbins Associates Wins NEDMA Best of Show

  L.W. Robbins Associates took best of show honors in the New England Direct Marketing Association’s Awards for Creative Excellence last week. The agency

• Loose Cannon: The Archest Column Yet

  When I was eight, I was unshakably loyal to a manufacturer