Chief Marketer Staff
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Yahoo Streamlines Search Service to Take on Google
Yahoo has retooled its search service to better compete against Google. Improvements include faster, more streamlined searches, which resemble the look
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Unlicensed Online Pharmacy Busted
A restaurant owner, two of her sons and another man have been convicted of operating an unlicensed Internet pharmacy that filled orders countrywide, according
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War-related Spam Growing: SurfControl
Unsolicited online solicitations from people marketing war-related merchandise has become the fastest-growing new type of spam, according to British e-mail
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FAO to Emerge From Chapter 11
A U.S. Bankruptcy Judge in Delaware has approved FAO Inc.’s reorganization plan, clearing the way for the toy cataloger and retailer to emerge from Chapter
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Letters to the Editor
: The problem with McDonald
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Cossette Post Acquires Tarsitasno Creative
Cossette Post, a New York-based advertising agency, has acquired direct marketing agency Tarsitano Creative for an undisclosed sum. “This acquisition
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War Coverage Creates Many “Avails” For DRTV Spots
If a consumer saw a televised commercial during the current war against Iraq’s opening days, chances are it was a direct response spot. Open inventory
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Penney Catalog Sales Expected to Fall
J.C. Penney Co. said it expected April catalog sales to be in the low double digits. The Plano, TX-based company also said sales at its Eckerd drug store
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L.W. Robbins Associates Wins NEDMA Best of Show
L.W. Robbins Associates took best of show honors in the New England Direct Marketing Association’s Awards for Creative Excellence last week. The agency
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Loose Cannon: The Archest Column Yet
When I was eight, I was unshakably loyal to a manufacturer