Yahoo has retooled its search service to better compete against Google.
Improvements include faster, more streamlined searches, which resemble the look of Google’s pages.
One way it will do that is to have fewer graphic ads on the pages on which Yahoo displays search results. Google displays many ads, but they are all text-based, which increases the speed with which pages appear.
Some of the graphic ads will be replaced by text ads, resembling Google’s. Yahoo will also show only graphical banner advertising on the top of the page when the ad is related to the search. Typically, Yahoo shows general advertising in the banner ad position.
Other improvements include offering up information that Google doesn’t have that is related to a visitor’s search, yellow pages searches and other information specific to geographic areas.
For now, Yahoo will continue using Google’s index of Web pages for its search service. Yahoo last month completed its purchase of Inktomi, a company that also possesses an index of billions of Web pages.
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