Chief Marketer Staff

• eDiets to Spend Several Million on Marketing New Strategy

  Online weight loss site eDiets.com will spend several million dollars to market the launch of a revised business strategy, shifting from a one-product

• Neiman Marcus Direct Revenues Increase 12.5%

  Revenues at Neiman Marcus Direct increased 12.5% last month. The top selling merchandise categories in the company’s direct marketing segment included

• Catalog Mailing Boosts Talbots March Sales

  A strong main spring catalog mailing early last month boosted Talbots Inc.’s March sales to $187.1 million, up 6% from $177.1 million for the same period

• List and Database News

  Small Business Services & Technology Buyers The Small Business Services & Technology file has new counts now with 591,180 buyers. The list reaches purchasing

• Abercrombie & Fitch March Sales Up 8%

  Abercrombie & Fitch reported net sales of $144.1 million for the five-week period ended April 5, 2003, an 8% increase over last year’s March sales of

• Jos. A. Bank Sees Direct Sales Boost

  Jos. A. Bank Clothiers Inc. saw only 3.7% growth in its direct sales in March. But things may improve this month. That

• Sharper Image Posts Catalog Sales Growth

  Sharper Image Corp. reported March catalog sales of $12.2 million, a 42% increase over the same period last year. That growth helped fuel an overall company

• PC Mall Extends Credit Facility

  High-tech direct marketer PC Mall Inc. has signed a three-year extension of its $75 million revolving credit facility with Congress Financial Corp. The

• Synovate Completes Viewscast Purchase

  Synovate, a market research company based in London, has assumed full ownership of Viewscast, a firm that specializes in call center satisfaction monitoring.

• Dr Pepper/Seven Up Teams with ‘Two Towers’

  This summer, Dr Pepper/Seven Up is pulling in seven of its soft drink brands for a promotion linking its new online auction site with the DVD release