Chief Marketer Staff
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eDiets to Spend Several Million on Marketing New Strategy
Online weight loss site eDiets.com will spend several million dollars to market the launch of a revised business strategy, shifting from a one-product
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Neiman Marcus Direct Revenues Increase 12.5%
Revenues at Neiman Marcus Direct increased 12.5% last month. The top selling merchandise categories in the company’s direct marketing segment included
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Catalog Mailing Boosts Talbots March Sales
A strong main spring catalog mailing early last month boosted Talbots Inc.’s March sales to $187.1 million, up 6% from $177.1 million for the same period
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List and Database News
Small Business Services & Technology Buyers The Small Business Services & Technology file has new counts now with 591,180 buyers. The list reaches purchasing
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Abercrombie & Fitch March Sales Up 8%
Abercrombie & Fitch reported net sales of $144.1 million for the five-week period ended April 5, 2003, an 8% increase over last year’s March sales of
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Jos. A. Bank Sees Direct Sales Boost
Jos. A. Bank Clothiers Inc. saw only 3.7% growth in its direct sales in March. But things may improve this month. That
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Sharper Image Posts Catalog Sales Growth
Sharper Image Corp. reported March catalog sales of $12.2 million, a 42% increase over the same period last year. That growth helped fuel an overall company
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PC Mall Extends Credit Facility
High-tech direct marketer PC Mall Inc. has signed a three-year extension of its $75 million revolving credit facility with Congress Financial Corp. The
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Synovate Completes Viewscast Purchase
Synovate, a market research company based in London, has assumed full ownership of Viewscast, a firm that specializes in call center satisfaction monitoring.
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Dr Pepper/Seven Up Teams with ‘Two Towers’
This summer, Dr Pepper/Seven Up is pulling in seven of its soft drink brands for a promotion linking its new online auction site with the DVD release