Chief Marketer Staff

• Letters to the Editor

  Re: Direct Newsline, Letters to the Editor, April 10, 2003: I appreciate Janice Mayo

• List and Database News

  Drug Topics This file is newly updated, and now features 138,866 subscribers/recipients to this journal. Readers include community, hospital, HMO and

• USA Interactive Acquires Outstanding Shares of Hotels.com

  USA Interactive will purchase the outstanding portion of Hotel.com

• Curmudgeon-at-Large: Positioning: You’ve Been Pre-Disapproved

  My friend Bob Dunhill (of Dunhill International Lists) is sad. The World Financial Network National Bank wrote him that the “Bank” was “unable to verify

• Gordon Named to Amazon.com Board

  William B. “Bing” Gordon has been elected to Amazon.com’s board of directors. Gordon is executive vice president and chief creative officer of Electronic

• J. Brown hires branding veterans

  Co-marketing agency J. Brown has hired Bernie Trueblood as its new VP-marketing, and Ed Zambie has filled the newly created position of VP-sales promotion.

• R.J. Reynolds Drops Event Marketing Agency

  R.J. Reynolds Tobacco Co. last week severed its relationship with DraftWorldwide’s Group III Promotions unit (a specialist in live events) as the consumer

• U.K. Considers Direct Marketing Restrictions

  U.K. lawmakers are considering a ban on unsolicited direct marketing via e-mail, SMS wireless and telephone, prompted by spam. Proposals mesh with the

• Agencies

  Live from The Incentive Show: NAAG Examines Consumer Promotions Increases

  Consumer promotions have come under increased scrutiny by the increasingly powerful National Association of Attorneys General. The NAAG has been aggressive

• Energizer to Launch $120 Million Schick Razor Ad Campaign

  Battery maker Energizer Holdings Inc. plans to spend $120 million on advertising and marketing to promote its new Schick three-bladed razor for women.