Chief Marketer Staff

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• HERSHEY OFFERS FREE MOVIE TICKETS

  Hershey Foods is offering a little extra for moviegoers with a sweet tooth. The Hershey, PA-based chocolate company has teamed up with Quantum Loyalty

• DUNKIN’ DONUTS PUTS ON PINSTRIPES

  Dunkin’ Donuts has inked a four-year deal making it the official coffee and donuts shop of the New York Yankees. The Randolph, MA-based donut chain will

• Spiegel Lays Off Another 90 Workers

  (Catalog Age) Spiegel Group subsidiary Distribution Fulfillment Services last week laid off more than 90 workers at its two distribution centers in central

• VISA REVS UP NASCAR TIE-IN

  Visa will give cardholders the chance to hop behind the wheel of a racecar with the Ultimate NASCAR Experience. Each time they use their card through

• Agencies

  OLAY’S DIAL-UP PROGRAM TO DELIVER 250,000 SAMPLES

  A quick call to a toll-free number and a sample of Olay Daily Facials will arrive at your doorstep within weeks, thanks to a new request-based sampling

• WHEEL OF FORTUNE AND LINCOLN KICK OFF SWEEPSTAKES

  Wheel of Fortune has teamed with sponsor Lincoln Mercury to kick off a sweepstakes later this month offering viewers a chance to win one of 20 vehicles.

• BUDWEISER PREPARES SUMMER P-O-P

  Bud Family last week announced that it soon will be “Open for Summer.” From Memorial Day through Labor Day, Budweiser will run three P-O-P summer holiday

• Financial Telemarketers Settle With FTC

  A group of allegedly fraudulent telemarketers has agreed to pay more than $131,000 in consumer redress to settle charges with The Federal Trade Commission.

• Short Cuts

  Home furnishings cataloger the Bombay Co. Inc. has launched a new web site in Canada www.bombay.ca , marking the company’s first foray into e-commerce