VISA REVS UP NASCAR TIE-IN

Visa will give cardholders the chance to hop behind the wheel of a racecar with the Ultimate NASCAR Experience.

Each time they use their card through Nov. 30, Visa members are automatically entered for a chance to win a weekend living like a NASCAR driver. Winners and three guests will receive VIP treatment at several stops along the NASCAR Winston Cup Series, such as Sonoma, Richmond and Daytona.

Winners also receive trackside accommodations in the Visa luxury motor coach and an official team uniform to wear on race day. The grand prize offers a look inside a garage and pit row, as well as take a “hot lap” in a pace car, driven by NASCAR stars Rusty Wallace or Kurt Busch.

Visa is supporting the effort with TV campaign featuring NASCAR drivers Wallace and Busch.