Chief Marketer Staff

• BK ANNOUNCES AGENCY CHANGES

  Burger King Corp. on Monday announced its new lineup of advertising and promotions agencies. As a part the change, BK has dropped DraftWorldwide for promotions,

• SNAPPLE PITCHES YARD SALE ON 300 MILLION BOTTLES

  This month, Snapple kicks off a TV and promotional blowout called Yard Sale. Through Nov. 30, consumers collect special Snapple bottle caps and redeem

• Animal Planet, Suzuki Renew Deal

  Discovery Network’s Animal Planet has renewed its partnership for the second year with American Suzuki Motor Corp. to promote the carmaker’s XL-7 SUV.

• STARBUCKS TO BUY SEATTLE’S BEST FOR $72 MILLION

  Starbucks Corp. will buy Seattle Coffee Co. for $72 million in cash to expand its own business via the supermarket and foodservice distribution of Seattle’s

• HEINEKEN PREPARES FOR CINCO DE MAYO

  Heineken this month kicks off its Cinco de Mayo promotion, Save a Lime, Open a Heineken. The promo will include Heineken teams supporting on and off premise

• FOOTBALL THE BEST SPORT FOR PROMOS: SURVEY

  Fans are ready for some football — and some golf, and basketball. A survey, conducted this week, of 213 sports and marketing execs found that 57% think

• CATALINA MARKETING HURT BY DECLINE IN PROMOTION SPENDING

  Catalina Marketing has revised downward its fourth quarter earnings guidance in part due to a decline in promotional spending by its marketing clients.

• Gateway Records $844 Million in Quarterly Revenue

  Gateway, Inc. reported revenue of $844 million for the quarter ending March 31, compared with $1.06 billion in the fourth quarter and $992 million in

• ROI Measurement Unclear for Some Web Merchants

  Many online retailers need better ways to quantify their return on investment, a new survey by the e-tailing group inc. Eighty-four percent of the sites

• Short Cuts

  Singer Direct, Inc. promoted Kerry Richardson to director of online media. Richardson has been with the company for more than five years, and handles