Heineken this month kicks off its Cinco de Mayo promotion, Save a Lime, Open a Heineken.
The promo will include Heineken teams supporting on and off premise — in select markets such as Los Angeles, San Francisco, and Seattle — including staging amusing scenes demonstrating the importance of saving limes.
The teams will hand out branded key chain bottle openers, T-shirts, and temporary tattoos.
Radio and point-of-sale support. Heineken is based in White Plains, NY.
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