Short Cuts

Singer Direct, Inc. promoted Kerry Richardson to director of online media. Richardson has been with the company for more than five years, and handles accounts such as Bookspan and Reader’s Digest.

Adrea Rubin Marketing has hired Jennifer Levin as new business development coordinator and Melinda Rivera as a list manager. Both previously worked at Direct Media Inc. and Uni-Mail List Corp.

Suzanne Ridenour, president, Ridenour & Associates and partner in The Taplow Group, attended a Rose Garden event with President George Bush, on Tuesday that focused on economic incentives for women and minority-owned businesses. Ridenour represented Women Impacting Public Policy (WIPP), a national bi-partisan organization comprised of 430,000 businesswomen and women business owners.