Chief Marketer Staff

• Mail Stream: A Report on Incoming Direct Mail

  Uncommon Goods Summer Fun Gift Guide features modern, quirky items for women. Meanwhile, Bank One has teamed with Disney to offer a co-branded Visa Card with Dream Dollar Rewards.

• Spiegel to Close 60 Eddie Bauer Stores

  The Spiegel Group plans to close 60 under-performing Eddie Bauer stores as part of a multi-phase reorganization process. The stores will remain open pending

• Internet Ad Impressions Highest at Work

  Primetime on the Internet is work time, according to a new Internet ad study of the first quarter 2003 by DoubleClick Inc. Internet ad impressions peak

• Readers Digest Posts Loss, Cuts 200 Jobs

  The Reader’s Digest Association, Inc. reported a net loss of $4.6 million for its third quarter, a turnaround from net income of $16.4 million last year.

• Millard Promotes Two

  Millard Group Inc. has promoted Linda West to the position of director in the list brokerage division. West joined the Peterborough, NH list company in

• Hammacher Schlemmer Picks ParadyszMatera to Handle Its List Brokerage

  ParadyszMatera has been chosen to handle list brokerage for Hammacher Schlemmer catalog. The New York brokerage firm will provide list planning, buying,

• Hammacher Schlemmer Picks ParadyszMatera to Handle Its List Brokerage

  ParadyszMatera has been chosen to handle list brokerage for Hammacher Schlemmer catalog. The New York brokerage firm will provide list planning, buying,

• Dell Chooses Agencies for $50 Million DM Billings

  The Dell Computer Corp. has chosen agencies to handle its direct marketing. The billings are estimated at $50 million, the New York Times reported. Haggin

• DraftWorldwide Now Just Draft

  Direct marketing agency DraftWorldwide has changed its name to Draft. Its global network will now be known simply as Draft. “This is a name people inside

• Hammacher Schlemmer Picks ParadyszMatera to Handle Its List Brokerage

  ParadyszMatera has been chosen to handle list brokerage for Hammacher Schlemmer catalog. The New York brokerage firm will provide list planning, buying,