Dell Chooses Agencies for $50 Million DM Billings

The Dell Computer Corp. has chosen agencies to handle its direct marketing. The billings are estimated at $50 million, the New York Times reported.

Haggin Marketing in Sausalito, CA will handle consumer direct marketing, a job previously managed by the Irving, Texas office of Rapp Collins Worldwide.

A team of Hill, Holliday, Connors, Cosmopulos in Boston will joint T3 (Dell