Chief Marketer Staff

• Agencies

  Down in the Mall

  While Pepsi is building virtual reality storefronts, Sony went ahead and developed the real thing. Billed as a the Sony Metreon is a 350,000 square foot

• Holding out for a Hero

  Tough but tender won the evening at this year’s Reggie Awards, presented in March in Orlando at the annual convention of the Promotion Marketing Association.

• Shoot and Score

  This month, Sears, Hoffman Estates, IL, will play host to the National Hockey League’s top prize, the Stanley Cup, in the seventh-annual NHL/Sears Bring

• Agencies

  Smooth Sailing

  Halfway through a meeting of investors last November, H. Jay Sarles took the podium to introduce a report on FleetBoston Financial’s Commercial Financial

• Agencies

  Your Vitamin Chews

  IT MAY LOOK AND TASTE LIKE GUM, but it’s a vitamin. Radio Disney this month kicks off a promotion with Vitaball, a gumball which delivers 100% of RDA

• Agencies

  Inforonics Switches to E-mail-Only Strategy

  In a bid to ride out the recession, war and other economic uncertainties, a high-tech firm has abandoned direct mail in favor of e-mail marketing. In

• Agencies

  eDiets Revamps Business Plan

  Weight-loss site eDiets.com will spend several million dollars to market the rollout of a revised business strategy, shifting from a one-product platform

• Agencies

  Poisitioning: You’ve Been Pre-disapproved

  My friend Bob Dunhill (of Dunhill International Lists) is sad. The World Financial Network National Bank wrote him that the was unable to verify information

• Q&A: Small Businesses Mean Big Results For Intuit

  Direct recently talked with Bill Mirbach, vice president of direct marketing for business and financial management software developer Intuit. About 70%

• Agencies

  Washington Mutual Plans Equity Campaign

  Washington Mutual Finance plans to begin a direct mail program selling home equity loans to finely targeted segments. A successful March test went to