Chief Marketer Staff

• Agencies

  Group Devises a Spam Solution

  E-MAIL MARKETING is in danger of dying in a vat of spam. Anyone who doubts that should consider this: Unsolicited commercial e-mail is well near half

• Agencies

  DMer Chanes Indicted in $230M Web Scam

  Veteran direct marketer Norman Chanes was one of three people indicted in March for their alleged roles in a $230 million Internet scam. Chanes and fellow

• Agencies

  Konica Kicks Off DR Effort

  Konica Business Technologies U.S.A. Inc. is spending more than $5 million on direct marketing to build brand and generate leads for its color imaging

• Agencies

  The Right Ingredients

  Who says there are no second chances in America? Just when everyone thought online grocery shopping was as dead aswell, Webvan, a number of businesses

• Agencies

  Down in the Mall

  While Pepsi is building virtual reality storefronts, Sony went ahead and developed the real thing. Billed as a the Sony Metreon is a 350,000 square foot

• Agencies

  Live From the DMI Co-op: Working Around the Downturn

  During hard economic times, prospecting is tougher than ever. But some mailers are finding ways to scout for new customers successfully and still keep

• Agencies

  Inforonics Switches to E-mail-Only Strategy

  In a bid to ride out the recession, war and other economic uncertainties, a high-tech firm has abandoned direct mail in favor of e-mail marketing. In

• Agencies

  eDiets Revamps Business Plan

  Weight-loss site eDiets.com will spend several million dollars to market the rollout of a revised business strategy, shifting from a one-product platform

• Acquisitions

  AT PRESS TIME, market research giant Taylor Nelson Sofres has jumped to the front of contenders for a potential acquisition of NFO WorldGroup. The UK-based

• Live From the FTC Forum: People Use “Report Spam” Button to Unsubscribe

  Some 71% of consumers believe that by clicking on a “This is Spam” or “Report Spam” button in their e-mail they are trying to unsubscribe from an e-mail.