Some 71% of consumers believe that by clicking on a “This is Spam” or “Report Spam” button in their e-mail they are trying to unsubscribe from an e-mail. The buttons are features for Internet service providers such as AOL and Yahoo.
This and other factors leading to marketing e-mail not getting delivered were examined in a survey released at the FTC Spam Forum by Bigfoot Interactive, an e-mail service provider in New York.
While consumers prefer the “Delete” button as the best method for eliminating all types of unwanted e-mail, that so many think the ISPs
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