Chief Marketer Staff

• McCann Debuts Service to Reach Young Adults

  McCann-Erickson has launched a think tank and marketing communications service to reach the young adult market. TAG* is headed by McCann New York executive

• News Briefs

  RITE AID CORP.: has promoted Bryan Shirtliff, 42, to senior VP-category management and is responsible for product selection and management, merchandising

• Microsoft Selects McCann to Advertise Xbox in Europe

  Microsoft Corp. has chosen ad agency McCann-Erickson to advertise its Xbox video game system in Europe, replacing London-based Bartle Bogle Hegarty Limited.

• Hallmark to Air Third Title Sponsorship Skating Event

  In the third of a three-part series centered around key holidays, Hallmark this weekend celebrates Mother’s Day with a skating event showcasing some of

• Warner Bros. Dangles Prizes for Liquid Loot

  Warner Bros. Records will be offering music experiences and memorabilia as prizes for Dr Pepper/Seven UP’s LiquidLoot online rewards program, debuting

• New York City Tourism Board Expands Restaurant Week

  NYC & Company, the city’s official tourism marketing company, has transformed its popular 11-year old Restaurant Week promotion into a lunch date and

• Letters to the Editor

  I enjoyed the first three paragraphs and then it was my stomach

• US Supreme Court Allows Telemarketing Case to Proceed

  The United States Supreme Court ruled Monday that Illinois may press a fraud case against Telemarketing Associates Inc. The Court ruling overturned an

• News Briefs

  UNILEVER HOME & PERSONAL CARE-NORTH AMERICA: announced yesterday that Paulanne Mancuso has resigned as president and CEO of Unilever Cosmetics International

• Nokia Expands College Marketing Course

  In August, Nokia will introduce its New U college advertising program at select universities around the country. Designed to tap marketing ideas from