Chief Marketer Staff

• Live from Washington: How to Launch a Nonprofit Group

  Anne Chalmers heard about her old friend Marsha Wallen

• AOL Names Brown Interactive Marketing EVP

  America Online Inc. has named Lisa Brown executive vice president, interactive marketing, overseeing the online marketing company’s advertising sales.

• Live From net.marketing: Retail Leads Response for E-mail Campaigns

  Retailers achieve the best response rates from e-mail campaigns–1.8%–according to a report the Direct Marketing Association (DMA) released at the net.marketing

• ClientLogic Wins American Media Files

  American Media Inc. has named ClientLogic Specialists Marketing Services to manage its portfolio of lists. They include: The Star, The National Enquirer,

• Henry Schein Sees Income Jump in First Quarter

  Henry Schein Inc. reported $24.8 million in net income during first quarter, up from $19.7 million a year ago. The dental supply direct marketer’s sales

• HOW DID YOU RATE? Watch for the 2003 PROMO 100–coming in the June issue!

  Complete listing coming in June, including Agency of the Year.

• United Frequent Flyers to Earn Miles while Shopping

  United Airline’s UAL Loyalty Services has partnered with Advantex Marketing International to let members earn mileage awards while shopping at local,

• WPG Founder Stephen Conley Dies at 58

  The founder of Westport Promotion Group, Stephen Y. Conley, died March 29 at a hospital near his home in Bradenton, FL, PROMO Xtra has learned. He was

• Live From net.marketing: How to Let the Customer Rule

  What should a marketer do to entice people to visit its Web site and spend money? G.M. O’Connell can tell you what not to do. “You can’t annoy people

• McD Packs Bratz Pack, He-Man in Meals

  McDonald’s Corp. last week kicked off a month-long Happy Meal promotion featuring popular children properties The Bratz Pack and He-Man and Masters of