Chief Marketer Staff
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Neiman Marcus Tests Catalog Showrooms
(Catalog Age) Upscale cataloger/retailer Neiman Marcus is testing what could be considered a dinosaur of a concept: catalog showroom marketing. Since
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Neiman Marcus Tests Catalog Showrooms
(Catalog Age) Upscale cataloger/retailer Neiman Marcus is testing what could be considered a dinosaur of a concept: catalog showroom marketing. Since
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Acxiom Reports Fiscal 2003 Revenue Jump
Acxiom Corp. reported a strong fiscal 2003 despite a flat fourth quarter. The information services firm posted revenue of $239 million, a 6% increase
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New Senate Bill Would Hit Spammers with RICO Counts
Yet another anti-spam bill, one that would allow U.S. prosecutors to pursue spammers as racketeers, was introduced in the U.S. Senate this week by Sen.
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Alleged Spammer Indicted in New York
A spammer who allegedly falsified business records and opened e-mail accounts using stolen identities was indicted in New York. Howard Carmack, Buffalo,
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DM2 Hires Former Draft Executive
DM2, formerly known as Cahners Business Lists, has hired Joan Ritter as director of marketing and product development. The hire is part of a move to rebrand
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QVC Expands Use of Group 1 Products
Television marketer QVC Inc. has expanded its use of Group 1 Software products. The newly inked deal, which builds on a decade-long relationship between
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NextMark Audits Data Card Quality
NextMark Inc. is rating mailing list data cards in a new product called the Data Card Quality Report. The Hanover, NH-based software firm has analyzed
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Live from Government Affairs: DMers Warned of FCRA Train Wreck
Financial service marketers have high hopes that a key measure of the Fair Credit Reporting Act—preemption of state laws—will be reauthorized this fall.