Television marketer QVC Inc. has expanded its use of Group 1 Software products. The newly inked deal, which builds on a decade-long relationship between the two firms, represents a six-figure investment by QVC.
QVC uses Group 1’s technology to verify, correct and supplement customer information within its call center and shipping operations. The new services will aid the West Chester, PA-based marketer in its de-duplication, address verification, list hygiene and geocode-based enhancement activities.
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