Chief Marketer Staff

• News Briefs

  INTERNATIONAL BREWER: SABmiller last week announced it will take a majority stake in Peroni of Italy for $280 million, a much higher multiple than many

• Agencies

  Scholastic Puts $4 Million into Harry Potter Release

  Scholastic is about to cast another spell in advance of the summer release of the fifth book in the Harry Potter series, with midnight parties, partnerships,

• LG Mobile Phones Launches Large-Scale DR Effort

  LG Mobile Phones, a mobile handset manufacturer, has launched a multi-million-dollar direct response print, TV, billboard and movie theater branding effort.

• List and Database News

  American Index-College Graduates Compiled Solutions has won the management of this file of nearly 17.4 million college graduates in the U.S. It is put

• Agencies

  Post Cereal Packs CDs in Boxes for $10 Million Baseball Promo

  To support its sponsorship of Major League Baseball, Post Cereal is delivering interactive baseball games to consumers via six collectible CD ROMs in

• DTC Advertising Working For Drug Firms: Study

  Direct-to-Consumer prescription advertising is working as well for the prescription drug market as it has been for the consumer packaged goods industry,

• College TV Network Diversifies

  College TV network Zilo Networks last week announced diversity programming efforts targeting African-American and Latino students. In the fall, New York

• Lake Interactive Promotes Two

  Lake Interactive, the e-mail division of Lake Group Media, Inc., has hired Chris Nason as sales manager in Lake Interactive

• Planet Smoothie Chooses NetworkDirect as DM Agency of Record

  Planet Smoothie, a fruit-drink-and-nutrition-supplement retailer, has selected NetworkDirect to provide creative development, direct response media buying

• Mail Stream: A Report on Incoming Direct Mail

  The jubilant and colorful jester that is the mascot of The Motley Fool has made his way onto the front of a new affinity credit card promotion from MBNA America Bank. Also in the Mail Stream, Jeep Provisions reflects the Jeep owner’s lifestyle.