LG Mobile Phones, a mobile handset manufacturer, has launched a multi-million-dollar direct response print, TV, billboard and movie theater branding effort.
Spokesperson Johanna Brown declined to reveal the budget.
Ads featuring the San Diego company’s Web address will run in Entertainment Weekly, Rolling Stone, Cosmopolitan, Premiere and InStyle.
Billboards will appear throughout Los Angeles and New York at major airports and shopping areas. Commercials in New York and Los Angeles movie theatres will begin airing in June, expanding to local network TV later this year.
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