Chief Marketer Staff
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Marketing Services
Josh McCall named CEO for Jack Morton Worldwide, New York City. ID Media, Chicago, hired Rick Gillis as senior VP-director of client services. Mark Neuwirth
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From Tasty to T&A
There are always scads of new products at the Food Marketing Institute’s annual show and this year was no exception, from Nestl’s Toll House candy bars
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Agencies
Dear Marketer:
At last count, the direct marketing industry including both DM users and suppliers involved over 1 million people in the state of New York. Looking at
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Agencies
Delta CRM Gains Altitude
What should marketers do to entice people to visit their Web sites and spend money? For starters, they should learn the simple truth that customers want
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Account Action
Novartis Animal Health US, Inc., Greensboro, NC, named Colle+McVoy, Minneapolis, agency of record for all integrated marketing efforts. Wise Foods, Inc.,
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Back-end and Below-the-Line Services
DESKTOP COMPANION See You Again Software, Riverdale, NY, allows smaller brands to elbow their way onto the Windows Desktop, formerly the exclusive domain
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Agencies
PR for DMers
It was a tough way to start the morning. How would you like to walk into a session and hear a speaker calling you a piranha that will attack anything
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TMA Debuts 14.9 Million-Name Republican Database
TMA List Brokerage and Management is introducing a 14.9-million-name database of Republican donors at the DM Days in New York conference on Monday. The