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Chief Marketer Staff

  • News Briefs

    MONSTER.COM: Maynard, MA, has hired Gillette veteran Carole Johnson as senior VP-marketing, overseeing advertising, promotions, sponsorships (including

  • Yellow Book USA Acquires Three Directories

    Yellow Book USA announced today that it has acquired three yellow pages directories in Alabama from Pioneer Telephone Directories Corp. for an undisclosed

  • DMI Manages Thompson File

    Direct Media Inc. has been tapped to manage the Thompson & Co. file, package insert and blow-in programs. Thompson & Co., which markets custom. handmade

  • NBTY Acquires Rexall for $250 Million

    NBTY Inc., a vitamin direct marketer and manufacturer, will acquire competitor Rexall Sundown Inc. for $250 million in cash. Bohemia, NY-based NBTY said

  • FTC Goes After Dietary Supplement Marketer

    The Federal Trade Commission has charged the marketers of a dietary supplement called Coral Calcium Supreme with making false and unsubstantiated claims

  • Acxiom Sales Associate Dies in Rescue Attempt

    Ken Brindley, a senior sales associate at Acxiom Corp., died after attempting to rescue a swimmer off the coast of Florida. Brindley was 36. According

  • Miller Brewing Gives Harley-Davidson a Lift

    Miller Brewing announced it will help celebrate the 100th anniversary of Milwaukee neighbor Harley-Davidson this summer with a series of on-pack, online

  • List and Database News

    Teachers, Educators and Administrators at School Address This new list was compiled from state licenses and public records. Telephone numbers are also

  • Letters to the Editor

    I wonder how many of these we have witnessed? Hundreds

  • Toys ‘R’ Us Hires Amy Parker as Senior VP of Marketing

    Toys ‘R’ Us has named Amy J. Parker, senior VP-marketing. The appointment takes effect June 9. She will oversee marketing and advertising in the U.S.