Chief Marketer Staff

• DMI Manages Thompson File

  Direct Media Inc. has been tapped to manage the Thompson & Co. file, package insert and blow-in programs. Thompson & Co., which markets custom. handmade

• Acxiom Sales Associate Dies in Rescue Attempt

  Ken Brindley, a senior sales associate at Acxiom Corp., died after attempting to rescue a swimmer off the coast of Florida. Brindley was 36. According

• FTC Goes After Dietary Supplement Marketer

  The Federal Trade Commission has charged the marketers of a dietary supplement called Coral Calcium Supreme with making false and unsubstantiated claims

• List and Database News

  Teachers, Educators and Administrators at School Address This new list was compiled from state licenses and public records. Telephone numbers are also

• Nextel Renews with NHL

  Nextel last week agreed to renew its three-year National Hockey League sponsorship for a reported $9 million for an additional three years. The deal marks

• NBTY Acquires Rexall for $250 Million

  NBTY Inc., a vitamin direct marketer and manufacturer, will acquire competitor Rexall Sundown Inc. for $250 million in cash. Bohemia, NY-based NBTY said

• Agencies

  MegaMan Gets Anniversary Blitz

  Videogame hero MegaMan turns 15 this year, and Kraft Foods, J&J Snacks, Pik Nik Foods and Cinemark Theatres are among six marketing partners on board

• Agencies

  Sci Fi Channel Hosts Stargate Sweeps

  The Sci Fi Channel last week kicked off a sweepstakes dangling a walk-on role to plug the DVD release of the third season of its popular show Stargate

• Yum! Brands Appeals $30 Million Award

  Yum! Brands, the parent of Taco Bell, plans to appeal a verdict that awarded $30 million to two Michigan men who sued the restaurant chain, accusing it

• Consumer Response to Direct Mail Rises by 12%

  Consumer response to direct mail has risen by 12% in the past two years, said a study by Vertis, an integrated marketing and advertising solutions company.