Chief Marketer Staff

• Amazon Creates Online Services Operation

  — Amazon.com is creating a Web Site services subsidiary, Amazon Services. Target Corp. and Toys R Us are already using the company’s technology

• Office Depot Taps Cardonet for E-Catalogs

  Office Depot, the office supplies direct marketer and retailer, has tapped Cardonet’s Product Master software to streamline the creation and syndication

• Humane Society Launches DR Ad Campaign in New York Times

  The Humane Society of the United States (HSUS) has started a three-year direct response advertising effort to raise $1 million a year over three years

• List and Database News

  Gruner & Jahr ResponsePlus African-American and Hispanic Millard Group Inc. is offering updated counts on this 560,686-name file of company magazine subscribers

• FTC Seeks Broader Spam Fighting Powers

  Federal Trade Commission officials Wednesday asked the House Energy and Commerce Committee for expanded powers to fight unsolicited commercial e-mail,

• Short Cuts

  Columbia House Co. Wednesday began selling Majesco video games to the 11 million members of its DVD and Music Clubs.

• Numbers Up, But Off Goals, for DM Industry: Survey

  While direct marketers anticipate more economic strength in 2003 than in 2002, they’re a ways off from being healthy, according to the Direct Marketing

• iVillage Regains Nasdaq Listing

  Online women

• Consumer Response to Direct Mail Rises by 12%

  Consumer response to direct mail has risen by 12% in the past two years, said a study by Vertis, an integrated marketing and advertising solutions company.

• Yum! Brands Appeals $30 Million Award

  Yum! Brands, the parent of Taco Bell, plans to appeal a verdict that awarded $30 million to two Michigan men who sued the restaurant chain, accusing it