Chief Marketer Staff

• New Products and Services

  ROITrax: a conversion measurement tool for search engine marketing–Oneupweb, Suttons Bay, MI Credit Watch Gold and Credit Watch Silver: enhanced identity

• Humane Society Launches DR Ad Campaign in New York Times

  The Humane Society of the United States (HSUS) has started a three-year direct response advertising effort to raise $1 million a year over three years

• FTC Seeks Broader Spam Fighting Powers

  Federal Trade Commission officials Wednesday asked the House Energy and Commerce Committee for expanded powers to fight unsolicited commercial e-mail,

• Office Depot Taps Cardonet for E-Catalogs

  Office Depot, the office supplies direct marketer and retailer, has tapped Cardonet’s Product Master software to streamline the creation and syndication

• List and Database News

  Gruner & Jahr ResponsePlus African-American and Hispanic Millard Group Inc. is offering updated counts on this 560,686-name file of company magazine subscribers

• Numbers Up, But Off Goals, for DM Industry: Survey

  While direct marketers anticipate more economic strength in 2003 than in 2002, they’re a ways off from being healthy, according to the Direct Marketing

• Short Cuts

  Columbia House Co. Wednesday began selling Majesco video games to the 11 million members of its DVD and Music Clubs.

• Toys ‘R’ Us Hires Amy Parker as Senior VP of Marketing

  Toys ‘R’ Us has named Amy J. Parker, senior VP-marketing. The appointment takes effect June 9. She will oversee marketing and advertising in the U.S.

• Miller Brewing Gives Harley-Davidson a Lift

  Miller Brewing announced it will help celebrate the 100th anniversary of Milwaukee neighbor Harley-Davidson this summer with a series of on-pack, online

• Agencies

  Sci Fi Channel Hosts Stargate Sweeps

  The Sci Fi Channel last week kicked off a sweepstakes dangling a walk-on role to plug the DVD release of the third season of its popular show Stargate